Alfonsina Vendra Messina is an executive leader in fashion retail with over 30 years of experience. She is currently the Executive Vice President of Sales & Operations for Winky Lux, a delightful beauty brand. Alfonsina is known for her strong Leadership and ability to drive growth through empowerment of teams and incredible vision. ​Alfonsina was born in Milan Italy and came to this country at a very young age. She lived in New York & studied at Tobe Coburn, followed by the ​Fashion Institute of Technology​. She began her career at The Gap where she ransfored The Gap from Levi’s and records into the Super Gaps we all know & love today. Alfonsina earned her nickname “transformer” by being able to identify opportunities and turn them into successes. She was the lead agent in opening all PacSun stores on the East Coast and opening the division Demo in the South East. As she continued to grow her career she joined Intermix as the very first Head of Stores growing the brand across the country and leading them to point of sale to the Gap. In 2011 Alfonsina joined Barneys as the SVP and General Manager. She was responsible for the sales growth of Madison Avenue & leading successful events such as the “GAGA Workshop” in honour of LADY GAGA & the DISNEY Holiday Event. Alfonsina joined Henri Bendel in a similar capacity and became the Vice President of Stores and Operations until 2018.
Alfonsina has received multiple awards for her success and contributions. In 2018 Alfonsina was awarded the Brooklyn Power of Women award for her success in launching & selling off a beauty franchise LADY LAIR by AVM. She has also been involved in sitting on various boards across the retail landscape & her continuous contributions through United Way.
Alfonsina is not only known for her successful retail career but also a musician. Growing up as the youngest of 6 children Music was a part of their everyday life. Alfonsina along with her brother started a band and Alfonsina held lead roles in her elementary and highschool Glee Club, Fife & Drum & Theater. She began recording music by the age of 18 and performed alongside many artists. She is extremely passionate about Music as she believes it ​helps children build motor skills while allowing them to practice self-expression. Alfonsina’s career in retail coupled with her passion for music excites her to join the board of the amazing Anslemo Academy of music & the arts.

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