Skilled and experienced consumer-centric product and marketing researcher with global exposure and experience in product marketing and overall management of a product's life cycle from conception to fruition. Experienced in assessing customer needs and requirements to develop a product that exceeds customer’s expectations. Bring forth the ability to work in ambiguity with cross-functional teams to identify customer segments, product specifications, production timelines and prioritize features. An analytical user-centric thinker and collaborator.
Throughout my experience, I have established consumer insights frameworks for multinational companies of global presence, developed proposals and marketing plans to boost market share and revenue. I developed custom dashboard concepts for marketing and sales to track cross-channel activities. Reported key metrics performance, monitored, analyzed and interpreted trends, and provided actionable insights. Led new product development and developed brand strategies via marketing/UX research, brand positioning and communication strategy. Managed email marketing, social media, communication campaigns and media presence.